The Book of Dreams is the Sacramento Bee’s holiday giving program. Each year the Bee profiles charitable organizations and deserving individuals that have a special dream. Members of the community can then donate money to fulfill those dreams. As the visual leader for seven years on the project I helped transform the series from a portrait driven print-only product into an engaging online documentary series using multimedia and video storytelling. This resulted in a steep increase in donations over time. I have helped raise more than $1 million dollars during my time with The Book of Dreams providing such items as sleeping mats for a homeless shelter, baby formula for a crisis nursery center and much more.
This is one of the defining projects of my career and is very dear to my heart.